Ever wondered why your business needs its own website? Discover 5 benefits that a website can bring, from brand exposure to increased sales!
Why does a business need to have a website? See 5 reasons:
1 – To be found on Google
2 – To gain market authority
3 – To expand your business
4 – To relate to your audience
5 – To make more sales
If you still question why a company needs to have a website, think about it: do you know any successful brands that don’t have their own website? Regardless of industry, location or size, this is the common denominator among all successful businesses. Having your own website is the minimum digital presence your company needs.
In this post, Blue World City will talk about all the advantages that a website with its own domain can bring to your company. But before talking about the benefits, let’s explore 3 very common objections. It could be that one of them – or all of them – are still delaying the creation of their own home on the internet.
The 3 Most Common Objections When Asking Why a Business Needs to Have a Website
In a world of social media, more and more companies are questioning why having a website. This, however, is not the only objection. Below, we separate the ones that we hear the most in these 10 years of DR. By the way, did you know that to subscribe to an RD Station Marketing plan you must have a website? This already gives you an idea of how important it is to have a website to be able to execute a good Digital Marketing strategy . Come on:
Objection 1: “My business is local, so why have a website if I don’t sell it on the internet?”
It is correct to say that making sales is one of the possibilities that your company gains from having a website. Likewise, it is incorrect to state that a website only serves this purpose. If this were true, all internet pages would have the purpose of marketing products or services. However, we know that this is not what happens.
If your business is local, such as a law firm, an architecture studio or an Italian restaurant, you can use your website to attract new clients and connect with your audience.
Google search is widely used by users looking for solutions and services to their problems. Therefore, when someone searches for “civil labor lawyer in São Paulo”, “architects in Florianópolis” or “Italian restaurant in Porto Alegre”, a website of its own would give more authority to the search robots.
Another very important factor: an own website conveys a much more professional image to the user than a simple result with an address and a telephone number. In this case, the website can act as a first contact channel between your business and your audience. And a good first impression is essential for that visitor to effectively become a customer in the future.
Objection 2: “My company is small, why do I need a website?”
Precisely for that. Having a website is a fundamental step to start an Inbound Marketing strategy , which works very well to give initial traction to micro-enterprises and startups.
While traditional marketing needs a high investment in the beginning, Digital Marketing allows for a lower investment and with a better return on that investment (ROI), since it is easy to analyze the result of all actions taken.
We’ve talked a lot in other posts, but it’s always good to remember that Resultados Digitais, even before launching RD Station , started with this blog. This strategy was instrumental in getting the wheel to start turning.
Inbound Marketing is an interesting way and a differential for you to enter your company in the market, since it is difficult to compete with large and already consolidated companies using the same marketing tactics.
>> Read more: 31 types of posts you can produce for your blog
Objection 3: “I already have a Facebook page, why have a website?”
A Facebook page is another key item, as is the website. Therefore, one channel does not replace the other. However, without a website with its own domain, it is absolutely ineffective to carry out Email Marketing campaigns , which are considered by Resultados Digitais as the most efficient way of relating to customers and generating Leads .
After all, where are you going to take your Leads, to your website or to a page on social media? As an analogy, where would you like to meet your customers to close important sales? In your own store or in a huge street market, where several competitors are trying to get attention – and even paying for it?
Here at the company, we see social media as excellent channels for generating traffic and engagement. In other words, we use it as an addition to our Digital Marketing strategy, but not as the main channel.
Why does a business need to have a website? See 5 reasons
Now that we’ve discussed the most common objections among companies that are still reluctant to have a website, let’s talk about 5 reasons for your company to have a website and all the advantages brought to your business.
1 – To be found
Your company can be outstanding, have the best service in the market and offer a very high quality product. But what good would all this do if people didn’t find what you do?
Having a website is the simplest way to be found on the internet today. The main search channel a person uses when they’re curious about any topic is Google. And if that person is curious about your niche or your business, it won’t be any different.
If the search is about your company, it is important that you have a good and optimized site so that the first search result is with a link to your site. Now, if the research is about the problem that your customer is facing, it is important that you have good content and a good blog so that your company is ahead of the competition.
2 – To gain market authority
If you know two solutions to your problem and only one has its own website, who would you trust more? On a page with its own domain or on a Facebook fan page?
We don’t want to belittle social media – as we said above, they play a fundamental role in a Digital Marketing strategy. The point here is that a website is much more customizable and professional than a social profile.
With a website, your company has many more devices to promote your product. Furthermore, through content creation you can prove to your persona that you understand the subject and that you have the technical capacity to be the solution to the problems they face. It is a very efficient differential in this decision making.
3 – To expand the business
What is the purpose of your business? Do you have plans to expand it? One of the missions of Resultados Digitais is to help companies to have a predictable and scalable growth through Inbound Marketing.
To do this, we apply a proven methodology that, with the help of RD Station software, helps thousands of customers daily in this successful climb. However, none of this would be possible if these companies did not have a website with its own domain.
To acquire more customers, you need more Leads. And to generate more Leads , you need more visitors. And to acquire more visitors, you need this site to receive them.
The website is often the first contact channel between your company and the future customer. Inbound Marketing allows these customers to reach you instead of you going after them. In the long run, it’s a very beneficial process.
4 – To relate to your audience
The way of consumption has changed since the internet became present during every minute of our daily lives. And that’s been a while, right? Searching online about products and services is already a habit established by the consumer.
Thus, this consumer no longer has a role only reactive to marketing and advertising. It is absolutely normal for him to research your brand or your problem on the internet before making a purchase decision. And that’s where your company’s website comes in.
There are several ways to maintain a relationship with your audience on your website. And they all work very well:
- Publish blog posts or rich materials about issues facing the audience;
- Reply to people’s comments on blog posts;
- Create a relationship center with answers to the most common questions;
- Record and provide online training for customers;
- Have a real-time chat to serve customers.
We’ve only mentioned 5, but there are many other possibilities. The important thing here is to know that your website is like your virtual office, so each visitor must be treated as if they were visiting your company.
5 – To sell
According to the good practices of the Inbound Marketing methodology, after attracting, converting and relating, it is time to sell.
And what is the role of your website in this step? Regarding sales, your website can be useful both for consultative sales, as in the case of RD, and for self-service sales, as in the case of ecommerces.
If your sale is consultative, the site is a support for the seller when closing with the customer. It is essential that you have an area with the solutions and prices of your products.
If your sale is self-service, a website will help scale your business by allowing customers to shop wherever and whenever they are most comfortable. It doesn’t matter if it’s an Easter holiday or if it’s 4 o’clock in the morning. The internet never closes. That is, with an online store, you don’t have to limit yourself to business hours.
So, did you understand why your company needs to have a website?
Returning, having your own website is a fundamental part of a Digital Marketing strategy focused on results. It is the channel that will provide all the necessary credibility to your base and assist in various factors, such as being found, gaining authority in the market, expanding your business, selling your products or relating to the audience.
If your business doesn’t have a website yet, don’t waste time and start planning the creation now. We recommend one of two options:
- You can follow the example of Digital Results and start with a blog. Just follow the tutorial we made in the post “How to create a blog on WordPress: The complete step by step” . If you want to know more options for tools, read the post “Create a free website: find out how to have a website and see 5 free tools” ;
- If you still experience difficulties, you can hire an agency to solve this problem for your company. In the Results Digitais MarketPlace there are several agencies available and able to carry out this action.
Now, if your company already has a website, keep in mind that the path is being trodden, but by no means should you be stuck in time and think that everything is resolved. The next steps after having a website are conversion optimizations, SEO optimizations, design updates, content planning, layout adjustments for mobile devices, etc.
To take the next steps after building the site, we recommend reading the eBook “How to create a corporate blog – from strategy to practice” . A complete guide with everything you need to know to start producing quality content and generating business leads.
We hope this post has shed some light on the importance of a website for your business. If you want to add something to the debate, feel free to use the comments or share this post with your friends and customers who still have objections to creating a website with a domain of their own.