How do you promote your blog? We’ve prepared 27 ways for you to promote your blog with quality and to the right audience. Be sure to check it out.
A common problem for those starting a blog is finding ways to gain traction, to gather the first readers to spread the message. For this, we list 27 simple ways to promote your blog.
1. Promote on your website
Many small and medium businesses even have a blog, but they don’t show it on the main page. It’s important to show your customer that you have content.
It is also important to integrate your website with your blog. You can do this in a number of ways. The most common and traditional way is to insert a link to your blog in a menu at the top of your site. There are other possibilities too, such as inserting the link to the blog in the footer or sidebar, for example.
2. Include your blog address in your email signature
The email sent by each of your employees can also be a good tactic for promoting your blog.
Use your signature to promote your company’s blog along with your professional information, and make your clients and professional contacts see your blog link frequently.
3. Use your printed material
Put the address on your business card, direct mail or flyers. Even in offline material, it is interesting to reinforce that your company has a blog through these materials. Possibly it is something that will be remembered by everyone who views the print.
4. Use the company itself
Ask your employees to follow the company on Twitter, Facebook, LinkedIn and other networks. Also ask them to share the content with friends and even share the posts publicly.
They are the starting point for more people to know your company, and creating this engagement with the blog through social media is a powerful starting point.
Also learn “How to engage the entire company in content production”.
5. Publicize through media purchase
Have a specific budget for internet ads. You can get excellent results using platforms such as Google Ads and Facebook Ads to promote your blog, just use them consciously.
We have on our educational materials page, a lot of content on the subject. Therefore, Blue World City recommend:
- Kit “Lead Generation with Google Adwords”
- eBook “Facebook Ads”
- Webinar “Introduction to Google Adwords”
In addition, here on the blog we also prepared a post called “Myths about Sponsored Links and Paid Media” to clarify some very questionable topics and practices on the subject.
6. Include the address in press releases
By including your blog in your press releases you can get more out of your press office’s efforts.
By the way, on this topic, we recommend reading the post “Is a Press Office essential in the online world?”.
7. Post frequently
Regularity and consistency are essential components of a blog’s success. You don’t necessarily need to post every day. There are several content publishing strategies, and many of them do not require daily postings.
However, as already said, regularity is essential. In the post “What is the best frequency to post to a blog?” we explain better about the subject.
8. Write as a guest
Discover blogs accessed by your audience and volunteer to write as a guest. It’s an interesting way to reach out to new people.
Read the post “How and why to write Guest Posts” to understand the benefits of the practice and how to find other sites that resemble your business.
Generally, people like to be interviewed. Write about someone and they will help you spread the message.
On the Results Digitais blog, we have already published some interviews. As an example, we can cite two interviews made with experts in Growth Hacking and which you can read on the links below:
- Interview with Sean Ellis
10. Submit your site to Google
It should already be indexed, but better be safe. A quick and simple way to do this is by creating a sitemap.
In the post “What are the benefits of an XML Sitemap and how to create one for your company”, we explain how you can quickly create a Sitemap.
11. List your blog on company invoices
It is more material that goes to the client and has a space that can be used to promote your blog.
12. Publicize at events
If you give talks or talk to others at an event, talk about your blog. One tip is to put your blog address in your presentation and then make the presentation available on SlideShare.
13. Share content on social media
Does your company already have profiles on social networks? Facebook? Twitter? LinkedIn? Tik Tok? Youtube? Instagram? Pinterest?
As it is easy to see, the number of different social networks has grown a lot over the years. With this increase in the range of options, it is necessary to choose and know which social networks are most advantageous for your type of business, as well as knowing the best way to use each one of them.
In the post “Marketing on Social Media ”, we give some examples of good practices for different types of social media.
14. Make a FAQ
Use your blog and share your business’ most frequently asked questions to generate content and gain an audience.
15. Focus on the information your customers really need
If you generate valuable, relevant and compelling content, your chances of success are greatly increased. As published in another post, content production continues to be the best bet in Digital Marketing.
Knowing this importance, we have some educational materials that can be very useful for your company on the subject. We recommend:
- eBook: Content Marketing for Results
- Hangout: Content Creation with Henrique Carvalho
- Hangout: Content Marketing in Practice with Rafael Rez
- Hangout: Unveiling content production in Digital Marketing with Cássio Politi
16. Use the correct keywords
We’ve already talked here on the blog about choosing the best keywords. If you want people to find your content, in addition to quality content, it also needs to be optimized for keywords that are relevant to the topic.
Read the eBook “The Complete SEO Guide” to understand how optimizing a blog for search engines can make all the difference for your business, and also the post on SEO to learn about some very questionable topics and practices on the subject.
17. Don’t hide your subscription options
If people like your blog, they’ll want to subscribe. Leave email or RSS subscription buttons visible.
Insert the email completion field in places like the sidebar, top menu, footer, below posts or even create popups to try to collect the most emails.
18. Create a blog list
Indicate some interesting blogs in your market and communicate with bloggers. If the list is good, they will comment and even promote your blog back.
19. Use numbers in the title
Titles like “the 9 steps” or “the 5 ways” are often successful and have a greater chance of becoming popular.
In the post “How to write post titles that attract clicks and gain visitors”, we show some extra tips that can be combined for you to increase the number of visits to your blog.
20. Comment on other blogs
Build relationships, share knowledge and show value.
21. Use links to old posts
Placing indications of old posts in current posts keeps the content revitalized.
As you may have noticed, right here in this post we use internal links to integrate rich material and other posts that are relevant or complementary to the subject.
22. Don’t overcomplicate your website
Keep it simple for people to share. The cleaner your website is, the better! If you want to monetize it, bet on the practicality of Google AdSense.
23. Make a contest
This type of action usually generates a lot of repercussions.
24. Invite to Guest Posts
Just as it is interesting to write on other blogs and portals related to your market, the opposite is also true.
Bringing other names of reference in the subject can be a very enriching strategy for the content of your blog, read more about Guest Posts in this post.
25. Monitor social media
In addition to using social media to disseminate content. It’s also worth knowing what your audience is talking about.
Look for some questions from users and indicate content on your blog that will serve as an answer. Social networks are very important channels not only for interaction with users but also as a source of ideas for new content.
Read the “ Editorial Calendar ” post to find out how you can get content insights from what your blog readers are looking for.
26. Use marketing automation to send emails
Email marketing remains a strategy that can yield excellent results within Digital Marketing. Using marketing automation software is a way to deliver content on a large scale, with a high possibility of audience segmentation.
To learn more about the subject, download the eBook “Marketing Automation – from theory to practice” for free .
27. Never stop advertising
Your blog is a commitment to your customers. Getting started is often difficult, but those who don’t give up often reap the benefits.
Always keep updating and disseminating the blog to your customers and readers. Maintaining regularity is a key action for your blog to keep growing.