Category: Sales

Cold call, presentation, ten emails exchanged, meeting and finally, the prospect requested a commercial proposal. After so many steps to reach the proposal, the sale is practically done, right? Wrong! As in the vast majority of negotiations, your client is evaluating your proposal in conjunction with that of other suppliers (read your competitors). As much rapport as you’ve built up to this point, submitting a proposal is…

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Know the criteria to use to segment Leads and opportunities according to your stage in the Buying Journey Segmentation is a filter that selects Leads from the base that have specific information, creating a dynamic list. Thus, it is possible to create targeted Marketing actions, according to your needs. With segmentation, you separate potential customers from leads who are not interested in the business. Does your company…

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Sales productivity means improving your bottom line without increasing expenses or workload; understand how to put this into practice in your company Did you know that it is possible to increase your sales by around 30% without having to considerably increase your investments? It’s not an exaggeration! The key to this is to improve your sales productivity. Want to know how? In this article, you will learn: What is sales…

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Are you going to advertise or have your Facebook ad disapproved for the amount of text? Learn all about the 20% text rule and increase your results! One thing is certain: we know that just advertising is not enough. Especially when it comes to social media. For each network or channel, there is a format or model to follow so that your ad is not literally…

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Investing in lead qualification and nurturing contacts that are not yet ready for a commercial approach are some ways to reduce the sales cycle One aspect that needs to be treated with utmost attention in the B2B model is the sales cycle. The greater the complexity of the sale, the greater the risks of this cycle being extended and the need to find ways to streamline the…

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The practical guide for your agency to structure and apply a survey. Read on and find out how to create Personas for customers in 5 steps! Identifying your client’s business personas is one of the main and first activities of an Inbound Marketing Project. It is from this that all the work unfolds more easily. In this process, it is understood who are those who purchase the products/services of…

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By implementing a pre-sales team, the company reduces lead response time, optimizes prospecting and improves the qualification When you analyze your sales team, how many times have you thought it could be more efficient? A sales team is usually expensive for a company. But it can be even more expensive when it doesn’t sell as much as it could. In many companies, it is common for…

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