Know the criteria to use to segment Leads and opportunities according to your stage in the Buying Journey Segmentation is a filter that selects Leads from the base that have specific information, creating a dynamic list. Thus, it is possible to create targeted Marketing actions, according to your needs. With segmentation, you separate potential customers from leads who are not interested in the business. Does your company…
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Doing the best crisis management is critical for the survival of companies, so it is necessary to plan before the problem happens It is a mistake to think that a company cannot be hit by a crisis. Every business, no matter the segment or size, is subject to problems involving its image, whether due to natural disasters, legal nature, failures in equipment or services, work accidents…
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Check out a step-by-step guide to how you can build your brand’s tone and voice to authentically express yourself and connect with the right personas Fair price, quality service and innovation are no longer part of a company’s list of competitive advantages. These are mandatory attributes for any company that wants to be successful with a product or service in the market. Even so, every company has…
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Do you want to promote outstanding and relevant experiences for employees? Learn about the main rites that help foster organizational culture in companies and see examples of how to apply it in your daily life As human beings, it is common to search for meaning in things. The famous “how and why”, which show us the paths to follow and the way to act to live…
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